Atlanta's core has three established stars and three scoring plans. Bijan Robinson wins with carries and catches. Drake London wins with targets and air yards. Kyle Pitts needs catches to make his heavy role matter. Scoring changes which part of that core should lead a fantasy draft.
Target Bijan earliest in full PPR. Preserve London exposure across formats. Wait on Pitts until his tight end tier, then move him up in tight end premium. Fade the quarterbacks until camp names a starter. That's the draft plan.
Backfield competition, quarterback uncertainty and a new staff determine how carries and targets consolidate around Atlanta's established stars. The role interaction matters more than a rank-versus-cost shortcut.
Match the role to the scoring
| Format | Atlanta Target | Draft Call | What Changes The Call |
|---|---|---|---|
| Full PPR | Bijan Robinson | Build around his catches | Brian Robinson gets third-down routes |
| Half PPR | Drake London | Keep top-eight exposure | His air-yard targets fall |
| Standard | Drake London | Trust yards and touchdowns | The passing game loses scoring chances |
| Tight end premium | Kyle Pitts | Move him above TE9 | His targets fall even with heavy snaps |
The scoring mechanism is simple. Full PPR pays for Bijan's catches. Standard pays London for yards and touchdowns.
Tight end premium pays Pitts for each catch. The same offense can support all three players while one format makes a different player the better target.
Bijan wins on third down
Brian Robinson signed with Atlanta in March. He gives the new staff another runner for early downs and short yardage. A few lost carries won't end Bijan's PPR case. The bigger risk comes when Atlanta needs pass protection and a back must release into a route.
FFN's 2025 usage data shows Bijan handling 18.4 carries and drawing 7.0 targets per game during Weeks 14-18.
He played 78.0 percent of the snaps. His target share reached 27.5 percent over the last three weeks. That's receiver-level work beside a lead back's rushing role.
One run can end at the line. One checkdown can add a catch, yards and a first down.
We have Bijan over 70 receptions. FFN projects 76 because his passing-down role keeps giving him targets. As of July 25, he is RB1 in FFN's PPR rankings, so keep him first among Atlanta's draft targets.
The risk is Brian Robinson taking regular third-down routes. Goal-line carries would lower Bijan's touchdown total. Passing-down work would hit the part of his role that full PPR rewards most.
London's yards work in every format
London's role starts before the catch. During Weeks 14-18, FFN's 2025 usage data shows Atlanta sending him past the sticks. He drew 24.7 percent of the team's targets and 38.8 percent of its air yards.
London played 90.2 percent of the snaps, so the downfield job came with steady time on the field.
Week 18 against New Orleans is the memory that matters. London saw eight targets and played 94.0 percent of the snaps. More than half of Atlanta's air yards went his way. The target total was modest, but the passing game still ran through him downfield.
That role works across formats. FFN projects 93 catches and 1,253 yards. Full PPR pays for the catches. Standard gives more weight to yards and touchdowns.
In FFN's July 25 rankings, London is WR7 in PPR and WR6 in standard. Keep him in the top-eight receiver tier because deep targets can score in either format.
Quarterback uncertainty is the risk. London can win his routes and still lose fantasy points when the throw is late or short. Camp must show that the new staff will preserve his downfield targets, not just his snaps.
Pitts needs the catch bonus
Pitts already has the playing time managers want. During Weeks 14-18, FFN's 2025 usage data gives him a weekly target average of 8.6. His snap share was 91.8 percent.
He closed against New Orleans with nine targets on 92.0 percent of the snaps. Atlanta then used the franchise tag to keep him with the core.
Playing time opens the door. Targets determine the fantasy result.
London is the first receiver, and Bijan earns throws from the backfield. Pitts can play almost every snap and still be the third answer. FFN projects 86 catches and five touchdowns, so the scoring bonus matters.
Draft Pitts at TE9 in full PPR because the targets support that tier. Move him higher in tight end premium, where every catch gets more weight. In half PPR, wait until TE12. In standard, don't draft the snap total and hope touchdowns fix the rest.
Camp can settle this role. Pitts moving away from the tackle beside London would preserve the target path. More attached work would keep him near the ordinary tight end tier.
Wait on Atlanta's quarterbacks
Atlanta's depth chart lists Tua Tagovailoa first, Michael Penix second and Trevor Siemian as QB3. From Weeks 7-11, FFN's 2025 usage data puts Penix at 30.2 attempts and 1.6 carries per game.
That workload needs passing yards and touchdowns because the rushing total won't save a poor game. Wait in one-quarterback leagues. In superflex, draft access to the job only after camp gives one player the lead.
Third down will show how the staff wants this offense to work. The back who releases, the receiver sent past the sticks and the tight end moved into space will tell us which Atlanta scoring plan holds.
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